We can’t be sure how the pandemic will evolve. Some people talk about the first and second waves. Some health organizations say it will be a long wave and for others, like Harvard, COVID19 will have many waves in the upcoming years.
With that in mind, Online Shopping, Omni-channel integrations, and Digital Experiences, in general, need to evolve at speed to better listen and learn from customers changing habits.
How can digital transformations and technologies like AI enhance brand...
Live sports are back, and fans are more excited than ever. Lockdown has given us a glimpse into the future of sports, as leagues and broadcasters reimagine their products as digital experiences. The passion and energy of the stadium is now surging online, and fans are turning to Twitter to be part of the action in real-time. Hear from The NFL about how lockdown has impacted their business, and from official partner Anheuser-Busch, who is doubling down on Twitter to drive engagement with...
Dating app OkCupid powered into 2020 with a thought-provoking digital and OOH campaign that prompted users to ask themselves ‘what really matters?’ when choosing a date. By partnering with creative agency Mekanism, OkCupid harnessed the power of a turbulent political climate and didn’t shy away from incorporating the questions that matter into the campaign - whether it was about pro-choice vs. pro-life, or being a party-line voter.
While high demand and inconsistent standards make this channel a target for fraud, our industry has been building solutions for the past few years to address these issues, and continues to evolve its protection to address emerging fraud schemes. In this session, we will discuss how CTV can set the standard and define measurement and quality across all digital channels.
As regions around the world open up advertisers are returning to Digital Out of Home (DOOH) as a way to connect with consumers on the go and outside the home. DOOH was one of the fastest growing media before March, now as people begin to travel, go shopping for groceries and other essential services, DOOH offers brands a great way to extend their reach and target consumers on the path to purchase. This session with looks at innovation in the DOOH space at this time, accountability, and its...
The Experience Economy was born out of the rise of digital and technological advancements. Yet with Customer Experience becoming increasingly commoditised, investment in technology alone won’t ensure long term success for brands.
Brands are facing a new set of challenges that only a creative approach to experience can help solve.
